A Cheeky Glimpse Into Men’s Unmentionables
A while back I overheard a conversation at a wedding you
don’t often catch. Behind me two
men talked over surf and turf.
Between conversations of who would win the upcoming football game and
the details of a recent fishing trip it went something like this, “You have to
get some of these Lulu underwear.” “Really? What kind?” “They’re Lululemon. They’re amazing.” The details were sparse but the
conversation said it all. Good
enough for two men to make dinner conversation.
Later I heard the woman in this man’s life chuckle,
commenting. “Evan* is usually a classic tighty-whities guy but I got him a pair
of underwear at lulu. At first he was like, ‘I don’t know about these.’ But now
he loves them. Crazy about them.”
My interest was peaked. Perhaps this is normal conversation I’m just not privy to
hear? As a single lady I have not
paid much attention to the fit and comfort of men’s underwear. I guess it must come up? Women’s underwear is big business, why
wouldn’t men’s underoos garner as much detail?
I decided to do a bit of research. First I checked out the Lululemon website. There was talk of special attention to
self-drying technology, fit, and lift.
There were fun colors, and special fabric blends promising to keep you
active and manly while protecting your manhood. There were also mixed reviews. Allegedly, while fantastically supportive and soft they
don’t quite have the staying power to hold up to jeans or repeated washings. The whole of the feedback was
inconclusive. Is it inappropriate
for me to follow up with said wedding goers to see if the opinion has changed?
Something tells me the inquiry may be ill received.
If the Internet authority has yet to crown Lululemon "best
keeper of the jewels" then who is?
“More research is needed,” Said Pandora before she unwrapped the
box. Again I turned to the
Internet. The plethora of
information blew my mind. There is
“The Underwear Expert” that weighs in regularly, http://www.underwearexpert.com on the
topic. No doubt this is a full
time job. After hours of Internet
searching, the pinnacle of men’s pantaloons still eludes.
The options are endless. Calvin Klein could prop you up, or Versace, or Tommy John to
name a few. I’m not sure where
being “rated M” falls in relation to “PG” and “R” but Mario Lopez could break
it down. David Beckham and H&M
partnered up for a little ball handling.
Lulumon is the official underwear of the NHL but many other sports
figures seem to be free agents with their own designs or lines. We all know about Michael Jordon and
his Hanes. Did you know when not
wearing a loin cloth Kellen Lutz may be able to “cover your nutz,” http://www.underwearexpert.com/2014/01/kellan-lutz-covers-nuts/ ? And leave it to Men’s health to help you match the right pair
with the right situation http://www.menshealth.com/style/underwear-when-wear
Obviously with so many players with skin in the game this is not a new
discussion.
I have stumbled into a lap of excitement. For every “Bombshell” in the ladies
isle there are ten “pro stretch” “contour fit” engineered fabric blends to keep
your man happy. All of this talk
has barely skimmed the surface. Apparently
there is a revolution happening in men’s underwear (The Underwear Expert).
Men are tossing aside bland basics in favor of new colors,
styles and brands. This newfound interest in undergarment experimentation is
the result of increased options, growing awareness of those options, and the
confidence with which men can spend hard-earned money in a resurging economy.
(- See more
at: http://www.underwearexpert.com/2013/05/mens-underwear-in-2013-michael-kleinmann-economics/#sthash.FxCkjERM.dpuf)
A $3.1billion dollar industry and growing, the men’s underwear
market is big business. Lululemon is
just one candidate fighting to be crowned prince of the jewels (http://online.wsj.com/news/articles/SB124225793987017277
). As I shake my head I close the
box to this topic. I’ll keep my
nose out of the business of men’s unmentionables unless, of course, the topic arises
over surf and turf.
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